AI in Marketing: What’s Actually Worth Your Time

About this event

Using AI responsibly means knowing when it helps and when it doesn't, without losing your voice, your judgment, or your customers' trust.

AI is everywhere, but that doesn't mean every tool, shortcut, or automation is worth your time. We'll focus on where AI can actually help, where humans still need to stay in charge, and how to avoid wasting time on shiny tools that don't solve a real problem.

What you'll walk away with:

• How to use AI to think through marketing problems instead of just generating generic content

• How to turn existing ideas, customer questions, and everyday business knowledge into usable marketing

• Identify repetitive tasks AI can help simplify, without automating the human relationship

• A simple responsibility check for accuracy, privacy, brand voice, and customer trust before using AI-generated work

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